Difference between B2B and B2C Marketing Essay Example | Topics and Well Written Essays - 1500 words

Difference between B2B and B2C Marketing - Essay Example The relationship shared by a company with external clients, whether general consumers or other businesses, is a vital aspect and requires careful strategic planning. B2B marketing and B2C marketing have therefore evolved into important areas of study in marketing. The current paper aims at understanding the differences existing between the two marketing models. The research has been carried out in respect of the B2B and B2C marketing strategies existing in the airline industry in reference to Qantas airlines (Basole and Rouse, 2008). While marketing products to other businesses, preference is given to the logic of the product. Time and cost saving are the most important features which are highlighted. B2B marketing involves careful strategic analysis of the different organizational processes. The need for seeking an in-depth knowledge regarding a firm’s operations, supply chain, value chain and overall resource management process is higher in the B2B marketing process (Vargo a nd Lusch, 2008). Relations with suppliers are also seen to hold an important place in such a marketing approach. In contrast to such marketing strategies, B2C marketing strategies center upon attracting consumers by highlighting the benefits and the uses of the product. Consumers are seen to remain more focused on the features and uses of a product (Vargo and Lusch, 2008). Price and quality are also important factors which should be considered while marketing products to the consumers. There are also fundamental differences in the manner in which the products and services are presented in B2B and B2C marketing. In B2B marketing, products are presented using consultative sales techniques.